The Psychology Behind the Sale
TrafficPRM loves the psychology behind long B2B lifecycles. It’s an intricate dance, developing content enticing enough to encourage the potential customer to submit their information and developing an educational email-based lead nurturing program to lead them towards the sale.
Lots of marketers like to say it’s ‘all about content’ and ‘content is king’ – they are right, but not for the reasons they think. Yes, great and consistent content can help you rank well in the search engines, but looking at content only through the search lens is short sighted. Great content has the ability to educate clients, leading them further and further down the sales funnel until they are ready to pick up the phone and contact your sales team.
Your Sales Partner
Our clients come to us because they need help. Their sales pipeline isn’t full enough or they are having issues closing enough deals. We immerse ourselves in their business to understand the customer’s pain points, stumbling blocks prior to purchase, and the competitive landscape. It’s not only about the number of leads we generate for your business – it’s about the number of sales. At the end of the day, what else matters?
Traffic works with companies across a variety of industries to drive leads and sales. We understand the dynamics that go into a complex sales process.
Lead Generation Services
TrafficPRM offers the following services as part of our Lead Generation packages (custom options are available):
- Sales Funnel Development
- Social Paid Traffic (Facebook, LinkedIn, and Twitter Ads)
- Social Media Marketing
- Pay-Per-Click Marketing (Google and Bing)
- Search Engine Optimization
- Email Marketing
- Affiliate Marketing, if appropriate
- CRM Integration
- Content Creation (text, video, and imagery)
- Conversion Rate Optimization
Ready to begin a conversation? Contact us today for a customized quote.