We develop websites so that your future
customers can find you.
Your website doesn’t exist in a vacuum. To solve a problem, or to search for the product or service they need, your future customers turn to the web first. And if your prospects can’t find you there, they will quickly move on to one of your competitors.
All too often, companies spend big money for a new website without making SEO and website performance as much of a priority as good design. Traffic develops searchable WordPress websites. Our focus: To make your website work harder for you, and capture those all-important future customers that your business needs to thrive.
The websites we create strive for the perfect blend of form and function. They are attractive and intuitive for humans and discoverable for search engines. The design is 100% customized, with a beautiful outer shell built on a clean search engine-friendly code/structure. On top of that, we collaborate with clients to ensure that the site is populated with fresh, well-written, professionally optimized content that is vital for organic search engine rankings. Our approach allows your business to achieve the greatest possible search engine visibility – all with a compelling look and feel.
Does your website do what your business needs it to do? Drive leads, foot traffic, sales and more with a WordPress website from Traffic.
Creating Your WordPress Website: How It Works
Intake and Planning
- Our team spends time with your team. We get to know your business and complete a full intake of your convictions, needs and preferences — everything from color choices to site functionality. Our job is to understand your overall goals and serve as your creative partner from beginning to end and beyond.
Design and Content Strategy
- Once we understand your overall goals, we create a design that matches the desired aesthetic. From there, you’ll see a few design concepts that you can choose from. At the same time, our team of content strategists will work on setting a content strategy to ensure that the copy on your website attracts precisely the traffic you need. We help you plan, create and edit copy as needed.
Develop and Build
- After finalizing the “look” of the site, our team gets to work on making it real with sound structure and code. Good code and good copy share a lot in common. Elegance, proportion, precision. Never using a few lines of code where one will do. No shortcuts, and no plugins that take the place of true craftsmanship. This is where our WordPress website development team flexes their coding muscles and makes sure the site performs as well as it looks.
Optimize and Launch
- Finally, we assess our work to ensure that the site is in compliance with all of the ever-evolving search engine standards that govern rankings. After all, you started this process to get more visibility for your business, and we believe that website visibility should be paramount for any site redesign. Before the site is delivered for your final review and approval, we ensure its readiness for its search engine closeup.
In the end, you will have a 100% customized WordPress website that is beautiful, fully optimized for search, and easy to update as needed.
Ready to get started? Let’s talk.