Making sure the search engines can read your

site is half the battle.

Every website needs to be fully optimized to achieve ranking. Our website optimization process includes a number of best practice checklist items that cover technical site specs as well as internal link structure, keyword placement, metadata and analytics. For every site we work on, we follow a checklist of optimization must-haves.

To be fully optimized, a website must have a structure that is fully accessible and legible to search engines. It also must offer rich keyword-focused content, a logical internal link structure, complete metadata and more. In practice, website optimization is not just about effective keyword placement. It’s a mix of inter-related tasks that must work in unison to deliver the ultimate goal: search rankings.

Traffic’s website optimization process ensures that your site is searchable and discoverable by adhering to SEO best practices.

Key optimization tasks include:

  • Technical Requirements – From optimizing URL strings to implementing XML sitemaps and robots.txt files, technical optimization ensures your site can be fully read by the search engines
  • Metadata – “Behind the scenes” elements such as page titles and meta descriptions for web pages and images are among the most critical ranking factors for success
  • Internal Link Structure – Using links to logically thread together site pages and create keyword-rich content hubs; web pages that are linked together help Google and other search engines understand the context and credibility of your site
  • Keyword Placement / Content Optimization – Optimizing content, or inserting keywords into site copy and other assets, is both an art and a science. We make sure that keywords occupy their proper place in content, in a way that is natural and not overdone.
  • Website Analytics – Implementing Google Analytics to track site metrics and goals
  • Final Review – Before the site is ready, we look to make sure that each and every web page, file and link is accounted for (Google hates missing pages and broken links!)

Wondering if your website is fully optimized? An SEO audit can help to determine the “SEO health” of your site and whether it’s fully optimized.