Laying the Groundwork | The Who, What and Why of Your Content Marketing Strategy

Ask 10 different marketers for their definition of digital marketing, and you may get 10 different answers. But no matter what facet of digital marketing you talk about – lead generation, SEO, social media – it all starts with content. Having a clear and effective content strategy is the foundation stone.

Probably no marketing phrase has been more overused and less explained than “content is king,” because it’s not about having the most content or even the “best” content. Right from the beginning, it’s vital to establish the right context for your content. WHO is your content for, WHAT should it be about, and WHY is it important? The challenge that confronts today’s marketer is to develop effective content that people will actually engage, that search engines will rank, and that will actually help to nurture and convert prospects into customers.

This initial content marketing strategy session covers the essentials of establishing context to create compelling content. Our course will help you to understand:

  • Why your content strategy needs to be FOCUSED
  • The importance of understanding your audience
  • The five points of intake that help create an intelligent content strategy

Don’t have time to watch the full session? Try these “bite size” snippets on important takeaways!