Today’s Marketing Moves Fast.
Traffic takes training seriously. With so many disciplines necessary to boosting online visibility, we are committed to offering our expertise and experience. The Traffic team regularly speaks and presents on all topics related to online marketing, lead generation and brand visibility. Here, you’ll find the resources you need to stay ahead of the game.
Upcoming Internet Marketing Training Sessions:
Tuesday, September 15, 2015
Have you ever spent long hours creating an article or blog post you knew would do well, but it didn’t get nearly as much traction as you’d hoped? In this session, we’ll cover the essentials of content promotion and measuring results.
Tuesday, June 30, 2015
Working with an effective content team, and using a proven publication and promotion process, will allow you to not only publish more content but also publish higher quality content. How do you create a content marketing team that runs like a well-oiled machine?
Tuesday, May 19, 2015
If you’ve ever used words like Salesforce, Q-Tips, or Kleenex to describe a product category (CRM, cotton swabs, or facial tissues – for example), you have likely been influenced by brand positioning. This happens when a brand is either the first or best to occupy a particular space. How can you determine your ideal content position?
Tuesday, April 21, 2015
Do you know your buyer? Most people would say yes, but do you really know your buyer? What makes them tick? What excites them? What motivates their loyalty to your business? The answers to these questions will help you create a persona that you can build your content marketing strategy around.
Tuesday, March 17, 2015
If you’ve read anything about Internet marketing lately, you’re no doubt familiar with the phrase, “content is king.” It’s true that content does rule the day, but what’s even more important is the context in which it’s presented. Who is your content for, what does your content need to do, and where should it live?