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    One of Social Media’s Enduring Myths Disproven
    February 28th, 2012 by

    Of all the reasons cited by companies and businesses why they don't "do" social media, control (or the lack of it) is at the top of the list. It goes something like this: "Why put our brand out there on Facebook or Twitter when anyone and everyone can take shots...
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    Managing Twitter for Business: The Importance of Lists
    April 25th, 2011 by

    Twitter might be the most context-heavy medium in the social game. Memes and trends die faster than extras in a war movie. By the time a keyword is trending, all of the interesting people have moved onto #ZombieRomanticComedies. Compound this with the fact that there are only so many streams...
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    A Simple Equation for Social Media Success
    September 16th, 2010 by

    Over the summer, we here at Traffic noticed an interesting blip in the Twittersphere. For a while, many of us were getting notifications of new Twitter followers from folks who themselves had tens of thousands of followers. Some had over 100,000. Who were they? Celebrities? Social media pioneers? They were...
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