Recent Entries

Managing Twitter for Business: The Importance of Lists
April 25th, 2011 by

Twitter might be the most context-heavy medium in the social game. Memes and trends die faster than extras in a war movie. By the time a keyword is trending, all of the interesting people have moved onto #ZombieRomanticComedies. Compound this with the fact that there are only so many streams...
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Social Media Monitoring Made Easy (Sort of)
July 22nd, 2010 by

There is a boatload of social media advice out there. It helps to remember that the first step is always to listen. Anything you do in social media should arise from how people are talking about your company, your market, your industry and the topics that matter most to your business. We know,...
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