Recent Entries

5 Myths of Blogger Relations
May 10th, 2011 by

Did you hear the one about the blogger who interviewed seven different sources and then waited 24 hours to make sure she had the story right? Turned out she was a journalist. But seriously folks… taking shots at “bloggers in bunny slippers” has become something of a national pastime. And yet...
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Unveiling the Secrets of the Top Facebook Pages
October 21st, 2010 by

In our recent post about the formula for social media success, we noted that engagement is key - we're certainly not the only ones banging that drum - and that he who has the most followers does not necessarily win. However, those who have the best content might. An interesting example of...
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The Evolution of Buying: Why Good Content Can Be Your Best Sales Rep
August 19th, 2010 by

The Traffic team has had the privilege of working with two individuals with a close-up view of how radically the Web is reshaping sales and marketing. Their work shows how important good content is not just to capture top search rankings, but to provide critical support in the early stages of the buying process. [caption id="attachment_454"...
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