Get visible. Work with Traffic to generate
more visitors, leads and sales online.
Traffic focuses on making clients searchable and discoverable through organic search engine optimization (SEO). We are search engine specialists who combine content creation and coding expertise to deliver results.
SEO is a vital part of today’s marketing mix. For many companies and organizations, it constitutes the vast majority of their lead generation efforts. The bottom line is that potential customers must be able to find a product, service or solution when they need to. Natural or organic search engine optimization is about garnering prime Web real estate on Search Engine Results Pages (SERPs), or the primary search results, without having to pay for them. It’s about rising to the top based on the strength of good content, and making sure that other websites link to that content.
Unlike other search engine marketing consultants, Traffic follows a rigorous process to make sure that our clients achieve page one rankings for their most relevant keywords. We work with clients to determine their search priorities. We identify the most effective keywords and keyword phrases and help develop content around them. We evaluate websites and landing pages to make sure that they are optimized for search, and that they can keep visitors’ attention once they arrive. And we develop linkbuilding strategies that are essential to building “Google juice.”
Every client engagement begins with an SEO audit to help us understand where a client is starting from. We conduct a thorough analysis to assess the online landscape and determine the challenges and opportunities in achieving search engine visibility. The audit covers a deep analysis of clients’ websites and those of their competitors, and helps to determine the scope and speed of any online marketing program. [For a more complete summary of the SEO audit, click here.]
Keyword Research and Discovery
We’re crazy about keyword research. If companies fail to zero in on exactly the right keywords and keyword phrases, all of the time and effort invested in SEO efforts will fail. Traffic understands that the keyword research process is as much about critical thinking and collaboration as it is about machines and software. For more about keyword research, click here.
Content Marketing Strategy
The search engines are constantly innovating to produce the very best results. More than ever, achieving search rank depends on strong and compelling content. Our background in public relations and marketing gives us the ability to craft the right message and the right content for clients in a diverse range of industries.
Simply having a list of the right keywords is not enough. Optimizing content, or inserting keywords into site copy and other assets, is both an art and a science. Each and every client is different and requires a unique approach.
Local Search Optimization
Small and medium businesses often focus on specific cities and regions. Local search marketing is a discipline all its own. Traffic works with clients to target geographies, putting the tools and content in place to ensure high rankings in local search results.
Building backlinks to websites takes a focus all of its own. We also target high-value link acquisition through research and careful identification of quality sites. In addition, we view linkbuilding as the intersection of SEO with public relations and content publishing, which help to generate organic links through social media activity and news coverage.
In today’s competitive online marketing environment, SEO requires dedication as a craft and a discipline. Traffic’s Internet business consultants include a high-level mix of strategists, programmers and content creators that generate serious results for clients.