The world of payments is changing fast, and as it set to debut a number of innovative new products, NorsePayments turned to Traffic. The challenge was to design a messaging platform and marketing base that would earn the attention of financial institutions and merchants barraged by an influx of new payment technologies — all with diverse claims and promises about capabilities, fees, fraud prevention and more.
The NorsePayments product suite delivered a number of groundbreaking innovations, including same-day notifications of chargebacks, the ability of merchants to integrate QuickBooks accounting with any form of payment processing, and fraud protection for merchants before, during and after the transaction. In addition, the NorsePayments payment gateway enabled merchants to accept almost any kind of payment through any major processor.
Time was of the essence. NorsePayments faced a busy Fall trade show schedule and had to be ready to go in weeks. The company worked with Traffic to quickly but effectively develop a complete marketing platform, starting with the messaging matrix and extending to websites and materials for all of its products.
Download the Payment Product Diagram here