Mobile-Friendly Sites Are No Longer Optional

November 20th, 2014 by

The folks at Google are smart. They are constantly thinking about how they can improve the search experience. This is often frustrating to us and makes us keep re-telling the same story again and again. That is – until Google completely changes the way things are done.

That’s exactly what has happened with mobile search. Google is redefining its approach to how it delivers search results on mobile devices – with a strong preference toward mobile-friendly sites. It’s a good thing, but it’s yet another algorithm change that keeps us on our toes.

Ah, those Googlers!

Now, if your site is optimized to be consumed on a mobile device (no flash, no zooming required, auto resize to fit mobile device screen dimensions, links are easily “clickable”), you get a small bit of favor in Google’s result pages. Here’s what the listing for a mobile-friendly website looks like in search:

Google Mobile-Friendly Search Result

Do you see that “Mobile-friendly” notation in grey above? That’s the callout, and while it’s subtle, the mind of the consumer will be easily trained to use those words as a signal to determine whether they want to visit your site.

What does this mean for site owners?

It’s more important than ever that you consider optimizing your site for mobile search – especially if you are a local business and expect your customers to find and call you from their smartphone.

Google published an article (packed with some powerful resources) that discusses how you can make sure that your site is ready for mobile search.

Is your business ready?

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