Traffic PRM

Social, Meet Federal Regulations [Traffic Webinar]

Jenny Dibble — Mon, 14 May 2012 14:02:20 +0000

TrafficPRM is excited to announce an upcoming webinar, geared towards educating business owners and marketing departments about the legal intricacies surrounding social media engagement. Space is limited – Register now. Attend this webinar to learn how to: • Monitor your brand: How to seamlessly monitor mentions of your company, brand, and offerings online. • Solicit Reviews [...]

Search and Email Marketing Workshop in #STL

Jenny Dibble — Thu, 22 Mar 2012 19:32:57 +0000

If your business website isn't serving as an extension of your sales team, this is the workshop for you!In partnership with SCORE St. Louis, TrafficPRM is conducting a workshop on search and email marketing. It is an excellent event for a business owner or Marketing Director that is ready to take their online marketing to the next level with paid and/or organic search engine marketing and email marketing but doesn't know where to start.

Timeline Changes to Facebook Pages

Amanda Branco — Fri, 02 Mar 2012 21:29:51 +0000

Facebook rolled out the Timeline for Pages update on Wednesday. The format will be officially implemented March 30 but brands can start using the format now. There are some major changes. Many changes brands won’t be happy about. This layout can look compelling but ultimately, this is the worst thing to ever happen to Facebook Pages. The best part about having a Facebook brand page was the ability to suit the needs of a business. Say, “Goodbye” to your designated landing page. The Timeline is now the default landing page for all Facebook Pages. “Like Gates” will now be a thing of the past. You can still put a “like gate” on a customized page but since you have no control over your landing page, what’s the point? That means that you will have to direct people from your Timeline to whatever tab you ultimately want them to visit.

One of Social Media’s Enduring Myths Disproven

Brian Posnanski — Tue, 28 Feb 2012 18:15:45 +0000

Of all the reasons cited by companies and businesses why they don't "do" social media, control (or the lack of it) is at the top of the list. It goes something like this: "Why put our brand out there on Facebook or Twitter when anyone and everyone can take shots at will? On top of that, we can't trust that our employees will do the right thing." The U.S. State Department is flat out putting the lie to the enduring "control" objection to social media. NPR recently ran an excellent, in-depth story about the State Department's use of social media - it's a great read (or listen) and we highly recommend heading over to NPR to hear or read the whole thing.

Pinterest: Love It or Hate It, It’s Time to Monetize It.

Jenny Dibble — Wed, 22 Feb 2012 14:32:00 +0000

Pinterest. Love it or hate it, you have definitely at least heard of it. Pinterest has been growing traction and users like wildfire through late 2011 and early 2012. It seems every day I receive multiple alerts that friends and family have signed-up to the service and have begun following my boards. Compete.com agrees:

A Handy Guide to QR Codes and Mobile Barcodes (Infographic)

Brian Posnanski — Thu, 15 Dec 2011 13:33:59 +0000

2011 has been a breakout year for QR codes and mobile barcodes in general. Magazines, movie posters and consumer packaging, not to mention just about any flier you might encounter in a store or a bar, comes affixed with that dot-matrixey looking black square. While not quite yet a household name - an October survey by marketing firm Russell Herder indicate 72 percent of consumers say they have seen a QR code but almost 30 percent do not know what it is - mobile barcodes codes have arisen as a serious part of the marketer's arsenal.

Doing SEO Right: The Search Audit and Four Questions It Should Answer

Brian Posnanski — Mon, 31 Oct 2011 18:29:50 +0000

Doing SEO right means beginning at the beginning. For too many organizations and marketers, SEO is an afterthought, approached only after the website is built and the copy written. All of that makes it much harder to develop a content strategy truly geared to SEO and achieving search rank. Another common SEO mistake is engaging in keyword research and optimizing a site without understanding whether the keywords are legitimate targets for acquisition. SEO is a discipline and a process. It requires research and analysis. That’s why in all of our client engagements we place special emphasis on the search audit. A search audit helps to answer four questions vital to a company’s long-term marketing strategy.

Search Marketing School: Sharpening Your SEO and Social Media Knowledge

Brian Posnanski — Fri, 07 Oct 2011 15:17:31 +0000

Fall is here, and for marketers, that means planning is just around the corner. What better way to get ready for 2012 marketing planning than by sharpening your knowledge base and skill set? MarketingProfs, that venerable institution of learning for marketers everywhere, is offering Search Marketing School, a comprehensive top-to-bottom run down of everything new and useful in search marketing. The 15-class course covers a lot of ground, including strategies and best practices in organic SEO, pay-per-click search, content marketing, analytics and, of course, how and why social media is impacting the search game.

How Social Media Impacts Search: 4 Important Tips

Brian Posnanski — Tue, 27 Sep 2011 19:14:40 +0000

We recently spoke with a home healthcare client who was miffed that she had her staff spend so much time getting their Facebook page and Twitter feed up to snuff. She thought it was a waste of time as it didn’t drive any obvious inbound leads. As we explained why we begged to differ, it occurred to us that it would be a good idea to share the main points of our advice. Given the advent of Google+, saying that “social is the new search” is almost getting to be passé. But the impact of social networks and social media content on Googlethe search world is such an important development that we thought it would be a good idea to offer up some practical info about why social is the new search, and how social media activity has benefits for SEO beyond building a loyal follower base. Here are four important developments on the increasing overlap.

Guidelines for Successful Facebook Advertising

Brian Posnanski — Sat, 17 Sep 2011 03:04:37 +0000

In our previous post, we talked about why Facebook ads can be a powerful part of the marketing mix. That was philosophy. Now, we get into the science. When you’re ready to get your campaign off the ground, here’s how to get the most of Facebook advertising. Focus on best practices that include developing your existing Facebook page, ad targeting, calls to action, images and monitoring.